Doe Deere, many know her as the “Queen of Unicorns” has shared her passion for alternative, unconventional style through her very own cosmetics brand, Lime Crime. Her story has inspired many from all sorts of walks of life to achieve their dreams. Whether someone is a plain Jane, or a “punk” with a brightly colored mohawk she has shown that no matter one’s appearance, it is possible to reach for the stars. This is a summary of how she went from a princess to a queen. How did she do it? Doe was born and raised in Russia, she moved to the states when she was 17, where she mainly stayed in New York City. Growing up, Ms. Deere said she was always imaginative and ambitious, always dreaming big. Her biggest dream was to become a musician and she did just that when she moved to New York. When she was just 13, Doe Deere would make and sell temporary tattoos to her friends. Doing so, Doe felt that it showed her classmates that having temporary tattoos were okay and so they became a hit!
From 1998 to 2012, Doe spent a lot of time in New York City, where she also met her musician husband. It was through music the two connected and their love blossomed. Deere’s advice for younger women; “follow your heart because I believe that every person has something special about them- some kind of unique skill or quality that only they have in the world.” It is through this ambition where she urges others to keep working on their skills to achieve anything they set their mind to. It was through this mindset that Lime Crime was born. Deere always gravitated towards bright colors, but in 2008 they were difficult to find and so she made them herself. However, it isn’t always unicorns and glitter for Ms. Deere. Over the years, she has dealt with her fair share of haters since she became an internet sensation!
Since the internet is such a strange place, people believe that they can say whatever they want without consequences. When it comes to dealing with these kinds of people, Doe says that she just ignores them. At the end of the day, words from haters are not thing that drives Doe Deere to keep going. It is the love from her “unicorns” that keep her and Lime Crime going.