When it comes to seasons, a lot of restaurants or food chains do not seem to take much advantage of the different times of the year. However, Sweetgreen does take a lot of advantage. For one thing, the seasonal menu uses three dishes in each market it is in. This is one thing that sets Nathaniel Ru’s company apart from the other companies. For one thing, the owners of the company have their minds on the community, and they are always thinking about what they can do in order to serve their communities that they are involved in. For one thing, they are always thinking ahead on what they can do for their communities.
Among the entrepreneurs that have made Sweetgreen possible is Nathaniel Ru. He is someone who has taken the time to look at the communities that he has gotten involved in when it comes to bringing his restaurant out. For one thing, he has learned to look at different communities for their individual needs. This has allowed him to take the time to build a different and unique restaurants for each locations.
One of the most important aspects of his business is that it comes from a place where he has seen a problem. One problem that he has seen is that there is not enough healthy items for people to eat. This is one of the reasons that the world is faced with a lot of health problems. People that manage to take the time to eat healthier foods will see the benefits of what they eat. However, it is hard for people to be able to pay a lot of money for healthy food. Also, there is a reason they call it eating habits. However, if they can replace something, then they will have an easier time changing what they eat. One way that Nathaniel Ru has made sure that people are better able to choose healthy options is by offering a lot of exciting items on the menu.
Three years ago, the only Georgetown Hoyas who knew about Sweetgreen were the founders of the trio of Nathaniel Ru, Nicolas Jammet and Jonathan Neman. It is their discussion about the lack of healthy food options or the lack thereof, on the campus that made them start thinking how they would supply the same.
According to the three, the main reasons they bonded were:
They needed to solve a problem that was affecting the three of them.
They needed to create something new
These are the motivators that made them come up with a new business plan. The y thought that as children of people that had a long history of entrepreneurship, they should have known a little more than they did about investing, but they did not. They were especially inept when it came to dealing with the food industry.
It is this lack of experience that worked well for them. They looked at the problem from an angle that hadn’t been explored before and thus they came up with a few interesting theories. The first was the fact that if they needed to be successful, the community where they were investing would have to be allowed to infuse their culture into the brand and influence it positively. In addition to that, they would have to cut down their resources into the things that were an absolute necessity.
Their decision to treat the business as if it was a senior year project helped them apply their classroom teachings in the business. Their success has come from establishing a business that is driven by value. From the little startup that was only servicing Georgetown; the venture spread to the schools in the surrounding district and is now serving more than 20,000 children.
According to Jammet, the reason people do not eat healthy food is because they don’t take time to understand food as well as they should. After some time, they included sweetlife as part of their marketing strategy.
He is a co-founder at Sweetgreen. Due to the successful ventures that he co-founded, he has featured on Forbes ‘30 under 30’ list. Though young, his business acumen makes him one to look out for in the coming years.